Get the full findings from our exclusive Curion Intelligence Report
The Death of Maximalism: Keys to Innovations that Stand the Test of Time
When every product gets smarter, which durables and special features earn a place in people’s lives?
We followed real people in the U.S. and U.K. as they lived with their products at home, captured their frustrations in the moment, and sat down with them one-on-one to understand why.
Here’s what we plugged into:
- How do consumers really define “smart,” and does it have anything to do with how advanced a product is?
- Which features become part of everyday routines, and which ones get ignored once the novelty wears off?
- What are people willing to hand off to technology, and what does it take for them to trust it?
- What happens when "smart" gets it wrong, and how fast does convenience turn into a new burden?
- What can brands in any category, from appliances to food, beverage and personal care, learn about building innovation that lasts?
See what we found in our exclusive Intelligence Report
Fill out this form and our team will walk you through the full results and what they mean for your category.