Alanna Murphy
Sr. Manager, Strategic Insights, Qual
New Webinar
50 Interviews in 2 Days
Inside the Untapped GLP-1 Beauty Opportunity
66%
of GLP-1 users are spending more on beauty
83%
say they care more about how they look
So why are so few brands ready to meet them?
GLP-1s changed the grocery basket first. Now they’re changing the bathroom shelf. As the weight comes off, new challenges show up fast. Thinning hair. Dry, dull skin. Skin that’s looser than it used to be. These consumers try products, abandon them, and invent their own workarounds, mostly without help from the brands they’ve trusted for years.
And the window is narrow. The most influential stretch comes between three and twelve months on the medication, when bodies are changing, and routines are still up for grabs. Wait for the trend to show up in the data, and the market will define the opportunity.
What We Heard When We Asked
Our Curion team talked with 50 GLP-1 users in 2 days, using tech-enabled qualitative research to capture their stories, language, and rituals while the change was still happening. The result isn’t more responses. It’s decision-ready evidence, earlier in the innovation cycle, and a clear look at how fast human insight can work for whatever is changing in your category.
Save Your Seat
Tuesday, December 8, 2026
10 am CST · 11 am EST · 4 pm GMT
Meet the Speakers
Tiffany Grube
Sr. Director, Strategic Insights, Qual
Join us to find out:
- →Which body changes are becoming priority needs, and for whom
- →What consumers are trying, abandoning, and creating for themselves in hair and skin care
- →Which messages feel credible and supportive, and which feel stigmatizing or opportunistic
- →How getting to the why in days, not months, provides the right signals into your innovation pipeline
This isn’t a trend to monitor. It’s an opportunity you can’t afford to miss.
Built For
Brand Managers Insights Directors CMOs Innovation & R&D Leaders Beauty & Personal Care Marketers Product Development Teams